Sony Ericsson launches the new Xperia™ handset, Pureness™.

In an increasingly complex world, an innovative phone is honed down to the essentials. Xperia™ Pureness is free from excessive features, leaving an exceptionally simplified mobile experience. Talk. Text. Time.

Simple functionality meets cutting edge technology and beautiful craftsmanship in a device designed to reflect the purity of water. Calm when not in use, bubbling with life when active, the Xperia™ Pureness has two distinct sides.

Xperia™ Pureness also offers an exclusive service, Pureness™ concierge*, providing members with 24/7 support for all lifestyle requests, from the everyday to the esoteric.

The new Sony Ericsson Xperia™ Pureness. is available in only 16 stores all over the world. Via Garibaldi 12 is among them.

The list includes Colette in Paris, Selfridges in London and NK in Stockholm.

You can buy Xperia Pureness at a price of 799 euro in the  e-shop of our website.