Italian Architect and Designer Andrea Morgante has always been inspired by organic engineering, that is, the influence of shapes found in nature on his work. So when he was offered to do a wristwatch for Alessi, he couldn’t help but apply the ribbed look of a tray he designed previously thus creating a watch where grooves permeates through it entirely, from the bracelet to the case and then to the glass.

The act of growing often produces forms and patterns that we can all instinctively relate to. The watch relates more to the muscles fibres lying underneath our wrist skin than standard watch components. Every element has been designed to grow harmonically into each other, so the watch is perceived as a single, organic entity rather than an assembly of mechanical parts. The grooves permeate the entire watch: generated from the bracelet’s ends they gradually grow in volume, defining the watch’s case and glass. Grow watch is an external manifestation of the intimate qualities of our body.

Available now @ Via Garibaldi 12 !