As well as being emblematic of artistic porcelain, the name of Richard Ginori is the symbol of typically Italian aesthetic values. The various ranges are aimed at very diverse styles and targets, but share certain common characteristics including a certain refinement in the forms and decorations and the never-ending creative capacity seen in the infinite proposals for the table, in white or ornate porcelain with fine decorations. Paintings and decorations are carried out by hand, in keeping with a tradition that started back in 1735 and which does justice to the porcelain’s nickname "white gold"