The Frame TV’s design is based on that of a picture frame. That means it goes all out on a thick, metallic casing which gives the display a firm outline and will be sure to make an impact in your living room.
There’s a number of different coloring options for the frame around the display, too: white, black, brown, beige, burgundy red, and clay beige.
You’ll also be able to make use of Samsung’s Art Mode – a setting for the television that displays artworks, photos, or paintings rather than keeping the screen black when not in use, a bit like a beefed-up smart display. You’re using up a small amount of power, of course, compared to powering the set down properly, but it means your new TV purchase can be calibrated to better match your home decor.
Art Mode can draw on hundreds of artworks from globally-renowned collections too – such as the V&A Museum, the Tate Gallery, and Van Gogh Museum.
The Frame TV can be placed on a counter, but it will likely feel most at home with its No Gap Wall Mount, which will keep the display flush to a wall and help it camouflage better with its surroundings.
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