The classic alarm clock is a bedside staple that shouldn’t be replaced with a mobile phone. Invite a smart and minimal design into your space that maximizes style while perfectly executing function with the Flip Premium. The Flip premium has been designed so the alarm is activated or deactivated by the simple gesture of flipping the clock over to either ON or OFF. It doesn’t get much easier - want your alarm clock ON? You guess it, Flip your clock so the ON side is visible. No need for a wake-up call? Then be sure the OFF side is facing up. Welcome to sweet simplicity.