Designed by the Bouroullec brothers, the elegant profile of the Serif TV provides inspiration for your living space. Turn the blank screen into a design piece with Serif Ambient Mode*, displaying decorative content. It boasts a 4K HDR picture with the billion colour shades of Samsung’s QLED technology, voice interaction, and online entertainment from Samsung's smart hub. And it includes One Remote Control which can control all compatible devices.
Bouroullec Design
With timeless design by Ronan & Erwan Bouroullec, the profile of the Serif forms a capital ‘I’ shape. Its slim body broadens at the top to form a flat surface, atop an elegantly designed metal stand.
QLED technology
Utilising quantum dot technology, QLED takes light and turns it into breath-taking colour. 100% colour volume is achieved (DCI-P3 standard measure), for a realistic picture of rich, authentic colour of over a billion hues.
Q HDR
HDR powered by HDR10+ expands light, dark and every colour in between to extraordinary new levels, so this model's picture gets closer to real life. The supreme brightness levels of QLED technology enables you to experience the full potential of the latest HDR standards.
Serif Ambient Mode
Removing the blank screen, the Serif can display decorative content from the Bouroullec palette with two exclusive patterns.*
NFC & Bluetooth
Stream music from your smart device to the Serif and hear your favourite music via NFC and Bluetooth.
Quantum Processor 4K
This TV adapts to give you the optimum 4K picture, targeted sound and personalised TV recommendations.
Game Enhancer
Stay one step ahead of the competition with picture and sound that adapts as fast as you game.
Adaptive Sound
The audio adapts to suit both the content of what you’re watching, and the acoustics of the room.
One Remote
Control your Art, TV and all of your compatible devices and content with the One Remote Control in stylish white.
SmartThings Mobile App
Compatible devices and appliances are easily controlled and monitored through your TV with the SmartThings App (compatible Android or iOS smartphone and app required, exact functionality may change at any time).
Samsung Smart Hub and Apps
With ultra-high definition streaming, catch-up and games services, Samsung's Smart Hub is a superbly intuitive platform. Access the latest apps to experience the best content from Netflix, Amazon Prime Video, Apple TV, BT Sport, NOW TV, Rakuten TV, Google Play Movie and TV, Disney Life, UK TV Play, Hay U and BFI.** You can browse content easily, searching for your favourite programmes and movies while you are still watching TV. Enjoy super-fast response times, as you toggle between apps, online services and live TV with ease. Samsung's Universal Guide lets you discover great content with tailored recommendations just for you.
Voice Assistant
Interact and control your TV with your voice. Bixby is an intelligent assistant that can help you manage your TV and compatible smart home devices. This TV also works with Alexa, Google Assistant and Smart Things devices (compatible phone and app required. Exact functionality may change at any time and be withdrawn from the product without notice).
Samsung TVPlus
Experience easy access to the latest movies via your TV guide in addition to all your traditional TV channels. Whether you’re browsing for the latest Hollywood blockbuster or trying to find Ultra HD content, expand your viewing options through a wealth of additional Smart channels with Samsung TV Plus. Watch subscription free content with on-air and catch-up services including BBC iPlayer, ITV Hub, All 4 and My5. Charges apply for premium on-demand content.
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